User-centered marketing and design solutions to help you thrive in the Japanese market

Japan Market Entry & Growth Support

Want to see your vision come to life in Japan?

We are committed to you—providing integrated services needed to prosper in the Japanese market. Connect with our bilingual team, conveniently located in both San Francisco and Tokyo.

  • I want to expand my business and become a leading brand in Japan, but am not sure where to start.
  • I can see that there is a lot of potential growth for my product in the Japanese market, but my product is not selling as well as I thought. How do I increase my sales?
  • I’m using my in-house team for marketing strategy and execution, but our company is not seeing the growth we are hoping for in Japan.

OUR PROCESS

Overcome your market expansion obstacles with 3 phases driven by a user-centered mindset

Phase 1

Japan market research

Understand the Japanese market and validate your Product-Solution fit


RESEARCH & VALIDATION

Phase 2

Japanese UX localization

Localize the user experience beyond just translating


UX LOCALIZATION

Phase 3

Japan growth marketing

Marketing promotion and validation to help you grow

GROWTH MARKETING

Slack
Expedia
Autodesk
Adara
MacPaw
TechSmith
Wix
Lumosity
koala
Sony
Panasonic
mazda

Why you should work with btrax?

  • With 15+ years of experience helping global brands expand their businesses to and from Japan and a deep understanding of Japanese culture and social norms, we have the knowledge to offer you the most effective Japan market entry and growth strategies.
  • We understand the importance of design, so your brand won’t be diluted when creating content for Japanese customers. 

Why should btrax work with you?

  • You understand the importance of Product-Solution fit and creating content that is localized, as opposed to just direct translations.
  • You are willing to adjust and modify how you market your product if the current product value proposition won’t work in the Japanese market.

Shinobu Kato, Business Development Manager, Nauto Japan

“We appreciate all your help in making our product marketing more effective in Japan. I would like to express our appreciation for you and your team in helping out in our first step in entering the Japanese market. Thank you so much again.”

Tim Besse, Director of Online Marketing, Expedia Asia Pacific

“Japan represents the second largest travel market in the world, and is an extremely important part of Expedia’s long-term growth strategy. We are delighted to be working with btrax for their excellent branding and marketing services.”

Q: How can I increase my chances of success in Japan?

A: Since every company is different, there is no set way to succeed in Japan. We believe that together, we can thrive in Japan by gathering user-centered research and using design thinking methods to create innovative marketing solutions specific to your needs. As an added bonus, you get to reap the benefits of our extensive experience working in Japan and knowledge of the culture.  


Q: Can I request only Social Media Marketing services?

A: Yes, you can. However, we don’t want to waste your time, money, or effort, so we highly recommend first finding your product-market value through user-centered research, so we can identify the best social media marketing strategies to get your business to the top.  


Q: What kind of Digital Marketing Campaigns do you work on?

A: We provide a wide variety of digital marketing services from content creation to social media campaigns to email marketing and more. As you look at the best marketing campaign opportunities for your business in Japan, we also recommend looking at our other services that complement growing awareness and engagement in Japan.  



FAQs

LET'S GET STARTED

sf@btrax.com

1-415-344-0907

665 Third St. Suite 536

San Francisco, CA 94107

San Francisco

tokyo@btrax.com

+81 03-6683-0853

FARO 201, 2-15-5 Minami-Aoyama 

Minato-ku, Tokyo, Japan 107-0062

Tokyo

© 2019 btrax, inc.  All rights reserved.