Motivation Behind Japanese Behaviors

F R E E    E - B O O K

100 Facts to Understand the

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Market research starts here!

Expanding a business to a new country requires a lot of research, which means a lot of time and effort. To make your job easier, we put together the 100 key facts you should know in order to grasp the big picture of the Japanese market, regardless of your industry and business. 

DIGITAL EXPERIENCE

GEOGRAPHY & POPULATION

ECONOMY & CONSUMPTION

WORK ENVIRONMENT & EMPLOYMENT

LEISURE & ENTERTAINMENT

EDUCATION

HEALTH & DIET

EFFICIENCY & TRANSPORTATION

BELIEFS, VALUES & WELLBEING

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The average annual household income is $51,000 USD and median annual household income is $39,600 USD.

ECONOMY & CONSUMPTION

There is one computer for every 5.6 students in public schools (elementary, junior high school, and high school) in Japan.

EDUCATION

HEALTH & DIET

42.2% of men and 15.5% of women drink alcohol on a regular basis. Each adult consumes 80.90 liters of alcohol a year.

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